Not All Kona Coffee is Kona:

The Truth Behind 100% vs Kona Blends

If you have ever been shopping for a Kona coffee and wondered what the difference is between 100% Kona Coffee and a Kona blend, you’re not alone. The word “Kona” shows up on many coffee bags, but not all Kona Coffees are created equal. This article will break down what these labels actually mean, how much Kona coffee is really in your cup, and how to tell what you are buying.

What is Kona Coffee?

Kona Coffee is grown on the western slopes of Hawaii on the Hualalai and Mauna Loa volcanos in a small region called the “coffee belt”. This area has a unique mix of volcanic soil, elevation, sunshine and rainfall that creates a smooth, balanced coffee known for its low acidity and subtle sweetness. Because the growing area is so small and production is limited, real Kona coffee is rare and expensive leading to many imitations and confusion surrounding the hot commodity.

What Does 100% Kona Coffee Mean?

When a coffee is labeled as 100% Kona, it means exactly that:

Every bean in the bag was grown in the Kona region of Hawaii. There are no added coffees from other countries or regions. This label is regulated by Hawaii state law, so it isn’t just marketing language, it’s a legal standard.

What to expect from a 100% Kona Coffee:

• Smooth, clean flavor

• Low bitterness

• Mild acidity

• Higher prices due to limited supply

For the Pure Kona experience, this is the real deal.

What is a Kona Blend?

A Kona blend is a mix of Kona coffee and non-Kona coffee. While the bag may prominently say “Kona” the majority of the coffee inside most likely comes from other regions.

Here is a key detail many people don’t know:  A Kona blend can legally contain as little as 10% Kona coffee, meaning the remaining 90% can be beans from anywhere in the world.

Why Is There a 10% Rule?

Hawaii law allows the term Kona Blend as long as the coffee contains at least 10% Kona beans. This is meant to make the Kona flavor more accessible and affordable, but it also created confusion for consumers. Because the word “Kona” is bold and eye-catching, many shoppers assume they’re buying mostly Kona coffee when in reality it may be a small percentage.

Why Do Roasters Make Kona Blends?

Kona blends aren’t necessarily bad; they are just different. Roasters use blends to:

• Lower the cost of the final product for consumers.

• Stretch the limited Kona supply.

• Create a flavor profile that mixes Kona’s smoothness with other coffees.

A Kona blend can still be enjoyable but it’s important to know that it won’t taste exactly the same as a true 100% Kona coffee.

How To Tell What You’re Really Buying

To avoid confusion here are some quick tips:

• Look for “100% Kona Coffee” clearly listed on the bag.

• Check the fine print for percentages if it says ”Kona blend.”

• Be cautious of phrases like “Kona Style” or “Kona Roast”; these don’t guarantee any Kona beans at all.

• Expect higher pricing for authentic 100% Kona coffee.

The Bottom Line

Not all coffees labeled “Kona” are the same.

• 100% Kona coffee = pure authentic Kona beans

• Kona Blends = at least 10% Kona, this is often much less than people expect 

Understanding the difference can help you find the coffee that matches your taste, expectations, and budget, and ensures you know exactly what is in your cup.

Kona Sources 

https://www.hawaiicoffeeassoc.org/Education 

https://konacoffeefarmers.org/